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Breast Cancer Action takes on pinktober

First Aired: October 4, 2015

Marie Garlock

Marie Garlock

It’s October, so we’re going to see a lot of pink! It’s the start of Breast Cancer Awareness Month, or as our friends at Breast Cancer Action call it – Breast Cancer Industry Month. Although many individuals and organizations have great intentions to support research and other efforts, it’s crucial that all of us educate ourselves so we can “think before we pink.”

Our guest, Marie Garlock, a Community Leader for Change with the watchdog group, Breast Cancer Action, and is researching the cancer culture as a PhD student at UNC-Chapel Hill. She also offers health communication and performance workshops to those affected by cancer through the It is in You project. And, probably most importantly, she was caregiver for her mother during her journey with stage 4 breast cancer.

In this first of a two-part program, Marie begins the conversation about “pinkwashing” – when an organization says it supports fighting the breast cancer epidemic, but then offers promotional items or products that actually contribute to the epidemic. See more about the Poison isn’t Pretty campaign, too.

Read Marie’s article, Drilling down deep: Pink ribbons, fracking, and silencing women’s voices.

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